![]() ‘Welcome to #Egypt,’ someone tweeted from Cairo, ‘the land of the imprisoned, forcibly disappeared, and dead. ![]() Others mentioned the jailing of satirists, novelists and journalists, the crackdown on civil society, and the number of capital sentences handed down by military courts. Some responded by linking to news reports about the torture and killing of citizens in police custody. ‘This is Egypt.’Įarlier in the marketing campaign, Egyptians were encouraged to submit their own national imagery – sunsets, snorkels, that sort of thing – via social media channels using the hashtag #ThisIsEgypt. ‘This is our story, our drama, our theatre, our poetry, our choreography,’ the on-screen captions announce. ![]() ![]() Accompanied by soaring violins and pounding drums, it whisks viewers past images of opulent swimming pools, quad-bike races in the desert, campfires presided over by smiling, crinkled Bedouins. , the Egyptian tourism ministry released a 90-second video as part of its $68 million partnership with the global advertising giant JWT. ![]()
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